Social Media Impacts on SEO
The activity you achieve beyond your own platform helps gain SEO relevancy due to the engagement it fosters, but the quality of the traffic you lead back to your site matters bigtime. Impressions affect SEO relevance differently than they do social popularity. If your goal is to participate in social media activity only, you’re good to go; but if you are hoping to gain relevancy for your site, pay very close attention to what’s happening “behind the scenes” in your analytics account. Take a look at this free tutorial to learn why it’s so important to know where to put your promotional efforts.