Headings + Subheadings

Headings + Subheadings

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It’s critical that you don’t hide your head in the sand where the subjects of headings and subheadings are concerned because tossing keywords into these extra dynamic bits of content was one of the ways Black Hat SEO tricksters once helped their pages rank highly. Google cracked down on this practice to make it more difficult for someone to trick you onto their site if you are looking for a refrigerator and an SEO guru for a refrigerated trucking company did an excellent job of having his or her client’s site rank highly for the word “refrigerator” knowing more people would be searching for this term than for a refrigerated truck. We break down the do's and don't's on the subject.